Using this method, we target a specific group of audience age group, gender or a set of people who sport a particular lifestyle. With questions about the product or preferences we generate data that is qualitative, giving the business information about the customer type and the market trend. Apparels, beauty and gadget manufacturing business benefit hugely from this qualitative research method.

We suggest this when the sample size is needed. Virabh also targets locations while using multiple mediums like emails, phone calls, online polls and in-person interviews. Surveys are the simple and most popular methodology offering businesses a whole new perspective on customer thinking and preferences.

Buying habits and the deeper motivation behind choosing a product requires time –intensive research methodologies like Interviews or field trials.  Our analysts are clear and targeted in their questions and make it broad and open-ended to evoke the right responses.