Although digitally developed and analyzed with the help of intelligent software, every survey is read and responded by a human. This includes questions that look similar to a conversation along with ‘custom variables’ that are unique to the product, service or experience

Our surveys engage by way of personalization. By asking a demographic or personal question to the respondent in the beginning of the survey, we are able to narrow down on the most appropriate responses by personalizing the remaining questions. The use of custom variables alongside logic-based surveys increases engagement and response rates.

The use of images, videos and colour also generate better responses.  Relatable images, videos and colours, especially in the fashion and apparel industry, drive the respondent. It is impossible to increase response rates with unattractive or text-based surveys in the digital and social media age. Colour schema, fonts, animation and pop-ups play a huge role in attracting responses.