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Objective We partnered with a D2C personal care brand to uncover deep consumer insights related to product usage, purchase drivers, brand awareness, and emotional motivations within the personal care category—focusing on skincare and haircare Challenges 1: Consumer Insight Need A D2C personal care brand planned to launch skincare and haircare products for urban, health-conscious millennials. […]

The skincare industry is evolving at an unprecedented pace, driven by shifting consumer values, technological innovation, and an increasingly informed audience. At [Your Company Name], we’ve recently completed an in-depth market research study focused on understanding where the industry is headed—and what today’s consumers really want from skincare brands. From ingredient transparency to eco-conscious packaging,

At Virabh Research Solutions & Consultancy, we recently conducted deep research to identify insurance gaps impacting students and their guardians—addressing real risks they face during their academic journey. Key insights revealed: Coverage gaps for health issues causing academic delays (semester/year back) Need for mental health and campus safety insurance Protection for student travel, gadgets and

India’s tier 1 cities are undergoing a paradigm shift in residential real estate, characterized by discerning buyer behavior, lifestyle recalibration and increased demand for future-ready living spaces. In-depth analysis by Virabh Research reveals that affluent homebuyers particularly HNWIs, senior professionals and strategic investors within the 25–60 age bracket are gravitating toward premium 3BHK and 4BHK

The education system is constantly evolving, making market research essential for educators, policymakers, and institutions. Whether developing new curricula, launching educational products, or improving teaching methodologies, market research provides valuable insights for informed decision-making. What is Education Market Research? It involves analyzing trends, student demographics, learning preferences, and technological advancements to identify gaps and opportunities

The real estate market constantly evolves, making market research essential for investors, realtors, and buyers. Whether purchasing, selling, or investing, research provides insights for informed decisions. What is Real Estate Market Research? It involves analyzing property trends, prices, demand-supply dynamics, economic indicators, and local conditions to identify opportunities and predict trends. Key Components Market Trends: